Groundwork Services

Groundwork provides boots-on-the-ground community engagement campaigns. Campaigns usually have one of three goals:

  1. Increase Community Awareness: Spread awareness about a resource through door-to-door community engagement

    • Ex: Dallas ISD Choice Schools Expo ‘23

  2. Increase Enrollment: Groundwork staff directly help families 1:1 to through the enrollment process in a service.

    • Ex: WIC Enrollment Campaign ‘24, PreK Enrollment Campaign ‘22-’25

  3. Community Survey: Uncover quantitative & qualitative data on community sentiments and experiences

    • Ex: Esperanza Community Survey ‘23, WIC Community Survey ‘24

Groundwork Methods

To achieve these goals, Groundwork DFW employs multiple grassroots tactics:

  • Door-to-Door Canvassing

  • Community Events & Pop-Ups

  • Texting

  • Focus Groups

  • Community Engagement Strategy Consulting